Index
About
AI.HAMBURG promotes the knowledge and broad application of artificial intelligence and in particular machine learning in companies in the region.
Logo
When referencing AI.HAMBURG, use our logo mark. Do not modify our logos in any way. Do not use AI.HAMBURG’s branding for your own open or closed source projects. AI.HAMBURG should always be referred to as just AI.HAMBURG. No tagline below it, and written with all CAPS (AI.HAMBURG). The color logo should always be on a white background, with enough padding when placed on a page or around other page or graphic elements. Only the two primary brand colors should be used.
Our logo mark is also available in black and white. All rules for our primary logo apply to these as well, except the background color can vary.
Colors
The color palette should cover all the required colors. The options are reduced so not to dilute the brand visuals, and keep the designs clean and recognizable.
Pantone: Process Magenta C
Hex: #e30276
RGB: 227, 2, 118
CMYK: 0%, 99%, 0.48%, 0.11%
Pantone: 306 C
Hex: #00b5e2
RGB: 0, 181, 226
CMYK: 76%, 0%, 0%, 0%
Pantone: Process Magenta C
Hex: #5b6a7d
RGB: 91, 106, 125
CMYK: 0.27%, 0.15%, 0.00%, 0.51%
Font
Primary Font
Open Sans is to be used for most marketing materials. It has been chosen for its wide font weights, clear legibility, and compatibility with online and offline use. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets.
Secondary Font
Arial is used as the secondary font, and is the preferred font to be used on presentations and other offline documents and stationery. It has been chosen for its basic font weights, clear legibility, and compatibility with offline use.
Downloads
To download logos, icons, or this brand guide, please use the links below:
Contact
If you have any questions regarding the brand guidelines, need the logo in a specific file format, or photos of our executive staff for PR, please contact the Marketing team at: